Tell People What You Want Them to Do for You
In marketing and advertising, a ‘call to action’ is a message or statement which encourages the prospect to perform a specific action. Most of the time this involves buying a product, making a donation, subscribing to a newsletter or requesting for more information. The specific action to take is defined by the marketer in accordance with his/her goals.
If you think about it, call-to-actions are really a natural result of most human interactions. You call a friend to chit-chat and before you hang up, you ask her to have lunch together tomorrow. She thinks about her schedule for a moment and says “Sure, let’s do that”.
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