Anyone who has spent more than 35 seconds with a preschooler knows they have the attention span of a squirrel on crack. Holding their focus on any one toy, game, conversation or activity for more than a few minutes is a challenge. They're always looking for the next great adventure and the next fun surprise. Over time, they learn to focus a little longer and a little more intently, but in the early days, it's all ADD, all the time.
Internet users aren't all that different. We live in a world where the next exciting thing is a single click away.
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via
@sejournal, @MattGSouthern
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Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank
measures Gmail's pull on AI Mode brand visibility, and new ad formats
arrive.
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