Anyone who has spent more than 35 seconds with a preschooler knows they have the attention span of a squirrel on crack. Holding their focus on any one toy, game, conversation or activity for more than a few minutes is a challenge. They're always looking for the next great adventure and the next fun surprise. Over time, they learn to focus a little longer and a little more intently, but in the early days, it's all ADD, all the time.
Internet users aren't all that different. We live in a world where the next exciting thing is a single click away.
Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy via
@sejournal, @hethr_campbell
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When it comes to B2B strategy, a holistic approach is the only approach.
Revenue organizations usually operate with siloed teams, and often expect a
one...
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