Why Google won’t remove that page you don’t like

Why Google won’t remove that page you don’t like

Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on the web about me that I really don’t like. Is there any way to remove it from Google’s index?” People don’t usually say it like that. More likely, they say “There’s this person making crazy claims about me on the web, and the stuff they say is just off-the-wall. Can Google remove this crazy person’s page?” Or “Everybody knows that this crazy person is posting lies and twisting people’s words. Is there anything you can do about it?”

SEO Tactics: How to Search Engine Optimize a sales page?

You know those one page sales pitches, with big fonts and a boat load of tempting offers to buy that product ?

Of course, we all hate them, the one page “too good to be true” offers, but it’s a fact that they are money makers in disguise. In fact, they make a lot of money for the owners that they are considered the best effective tool to sell anything on the internet.

SEO Tactics: "Borrowing" Content: How The Little Guy Can Fight Back

The problem: big publishers "borrowing" stories from smaller publishers, redrafting them, and republishing them. Because the bigger publisher has greater domain authority, "their" story achieves higher rank.

Search Engine Optimization (SEO) - I.

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

•Review of your site content or structure
•Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
•Content development
•Management of online business development campaigns
•Keyword research
•SEO training
•Expertise in specific markets and geographies.

Advanced Keyword Research Strategies

Advanced Keyword Research Strategies

Keyword selection will haunt your search engine optimization campaign forever, so in this article we aim to help you make better choices. In this first part of a two-part series, you will learn where to find an abundance of keywords, and how to narrow them down to the ones that will be most effective for your web site.

What My Kids Taught Me About Blogging

Anyone who has spent more than 35 seconds with a preschooler knows they have the attention span of a squirrel on crack. Holding their focus on any one toy, game, conversation or activity for more than a few minutes is a challenge. They're always looking for the next great adventure and the next fun surprise. Over time, they learn to focus a little longer and a little more intently, but in the early days, it's all ADD, all the time.
Internet users aren't all that different. We live in a world where the next exciting thing is a single click away.

SEO: Where Do New SEOs Go Wrong When They Set Learning Priorities?

An awareness of SEO usually comes about when a person launches a site, only to find that the site doesn't magically appear #1.

Soon after, the webmaster will likely find themselves knee deep in SEO forums and blogs, where everyone has a viewpoint, and often those viewpoints contradict each other. Contradiction is rife in SEO. To understand why, we need to understand the history of search engines.

The first step in setting learning priorities for SEO is to.....

The Gaza Conflict Turns into a Search Engine Optimization and Online PR War!

Facebook, Youtube and twitter started as online hangouts and communities to trade pictures, music clips and a way to stay in touch with co-workers and friends. The conflict in Gaza has morphed social media into a medium to express and promote political Views.

The Israeli Defense Force (IDF) hired an Israeli-American search engine optimization (SEO) guru to promote their PR efforts on facebook and Youtube to overcome the negative backlash of the public opinion amid the violent incursion into Gaza that claimed over 1,300 lives and 6,000 injured.

Top 7 SEO blogs by Daily Blog Tips

Top 7 SEO blogs by http://www.dailyblogtips.com/:


Bruce Clay, Inc. Blog - Bruce is an old name in the industry. His blog is a great resource for SEO news and tips in general. What keeps me coming back, though, are the hilarious in-post comment wars he has with Susan. Think we could do something like that, Daniel?

Marketing Pilgrim - Andy Beal’s got some great material on a variety of different marketing-related topics, including a lot of articles on SEO and blogging.

Matt Cutts: Gadgets, Google, and SEO - There’s nothing quite like getting news straight from the source. Matt works for Google. He’s a great read to begin with, but you just can’t beat his blog for authority when it comes to the internet’s #1 search engine.

Search Engine Land - Although the blog itself has only been around for a few months, Danny Sullivan has been an SEO bigwig for much longer.

Search Engine Roundtable - If you want to stay abreast of conversations on the hottest SEO discussion boards (e.g. Cre8asite, WebmasterWorld, DigitalPoint, etc.) without, well, having to read them, this blog is your first stop.

Search Engine Watch - This blog is definitely one of the oldest and most respected sources for search engine news. It’s a bit drier than the others; good for information, bad for personality, but still useful if all you’re interested in are the facts.

SEOmoz Daily SEO Blog - Rand Fishkin and co. provide some great information. Be sure not to miss their whiteboard fridays.

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TOP SEO - Proven SEO Tactics

Proven SEO Tactics: How to Start Getting Up to 5,000 Visitors Daily

When SEO is mentioned, many times a listener's eyes will start to glaze over. They think search engine optimization (SEO) is complicated geek speak. But it’s really not. SEO is fairly straightforward and there are proven tactics that can pretty easily start bringing in up to 5,000 visitors a day.

Search engine optimization is all about getting your site to rank well in search engines like Google. Conventional SEO wisdom is that if you’re on the first three pages of results returned, you’re ranking pretty high. But, how do you get there? Following are 8 proven SEO tips that can start to pave the way.

8 Proven SEO Tips that Drive Traffic – for Years to Come

1. Keyword-Driven SEO Articles: If content is king on the net, then SEO content is pure royalty. SEO articles contain keywords relevant to your niche. If you have a good amount of content on your site that uses the words that information seekers type in when they search the web, then your site will rank higher than one that doesn’t employ this strategy.

FYI, the words that information seekers type in when they search the web are called keywords. And, you want lots of content with lots of these on your site. Professional SEO copywriters provide this.

As an example, if you were looking for used cars in your city, you’d probably type in “used cars” and “Atlanta,” (if you lived in Atlanta). If you wanted your site to be on the first few pages of the search results, a professional SEO copywriter can write articles with those keywords sprinkled throughout to push your site to the top.

Some SEO articles that come to mind using these keywords: How to Buy Used Cars in Atlanta; Used Cars Good on Gas in Atlanta; Where to Find Cheap Used Cars in Atlanta; Used Cars in Atlanta: What to Look for in a Dealer; Used Cars in Atlanta Under $5,000.

2. Quality, Informative SEO Content: While keywords are important in content writing, it must be written to be informative and educational. Professional SEO copywriters know how to incorporate keyword phrases so that the content not only drives search engine traffic, but gives them something useful to read once they land on your site.

Look at it this way, if your content is stuffed with keywords – which will bring in traffic – but is unprofessional, uninteresting, not informative and barely readable, how likely do you think visitors will be to return to your site?

You have to draw visitors to your site. Keywords do this. But to keep them coming back – which is what it takes to eventually make sales – you must give them what they want: ie, helpful, informative content.

How a Professional SEO Copywriter Can Help You Get More Traffic – and Increase Sales
This starts with knowing how to write eye-catching titles, which topics generate the most interest, how to write content that will be relevant five years from now, how to use “hot” news topics and make them relevant to your niche, etc. Professional SEO copywriters know how to do all of this.

SEO copywriting is about more than knowing how to spread keywords throughout a 300-500 word article. It’s about keeping the surfer (the potential customer) in mind and catering to their needs first.
New Media Words’ SEO copywriters always adhere to this internet marketing axiom.

3. Write Your Site’s Meta Tags: Some search engine optimization experts have theorized that if you fill in your meta tags, you’ve gained a 25% advantage over other sites already. Why is this? Because most sites don’t have their meta tags filled in.

Get an answer to the question, "What are meta tags?" Meta tags describe your site, and there are quite a few of them. The most popular ones though that every site should have filled in are the Title, Keyword and Description tags.

Some have very long descriptions, keywords and keyword phrases; others have short ones. Which one is correct? At New Media Words, we focus on the most popular, appropriate phrases for your site. Some will have more, others will have less. It all depends on the niche.

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SEO SEO SEO!

SEO - Search Engine Optimization for Your Web Site.

Whether your Web site is brand new or ten years old, managing how it appears to search engines is crucial to its success. The typical Web site gets 61 per cent of its traffic from organic (nonpaid) search engine results, and 41 per cent of all traffic from Google alone.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.


Webmasters and search engines

By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.


As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog Seomoz.org has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.

Wikipedia - SEO